Just released! You can find Something to Cherish™ highlighted on page 100 of Total Art Licensing Summer/Fall 2008 issue. Click here to enjoy the whole magazine.

Total Art Licensing is published in May and January and has a readership made up of manufacturers and retailers around the world. It covers key art licensing-related trade events such as Surtex, Licensing Show and the International Spring Fair. To find out how you can subscribe digitally to Total Licensing magazines, go to: totallicensing.com

Presentations should be prepared with the clients “needs” in mind. This sounds simple but it’s not as straight forward as it first appears. However, before you do anything you must understand the market sector you are aiming at. Read On…

This week I sent out a mailing of 700 postcards to announce my first international trade show exhibition in the License & Design section of the Craft & Hobby Association’s Winter 2008 trade show. It would have been a little easier, but the post office mailed me 700 GUM backed stamps instead of sticker backed stamps! I didn’t even know that they still made this old fashioned format, but it made for a pretty exhibit to see that many stamps in a Ball jar since I didn’t have time to wait for them to mail me corrected pieces. Nancy Stahl’s painterly Florida Panther,created for the United States Postal service, made for a “Ball of Stahl.” I especially love the contrast to my own feline friend “Lady Gwuinivere” AKA “Gwinny” and not a very productive studio mate, but a load of entertainment. Needless to say they mailing still got out on time with a little help from a giant sponge!