Michael Woodward ran one of the first art licensing companies in the world, in Europe, where he licensed over $600 million in retail products over 22 years.
When Michael speaks, everyone listens. If you are wondering if your work is right to license or not, this is one presentation you just can’t miss.
Michael has represented artists, illustrators and photographers and worked with high profile manufactures and publishers, including Athena International (posters, prints, greetings cards); Hallmark (greetings cards); American Greetings; Nestle; Scandecor (posters); Verkerke (posters and cards) among dozens of other international companies.
As an artist advocate, Michael also organized and run major art exhibitions, including one at the Allerton “gothic” Castle in the UK (featured on BBC TV), and one attended by Elton John, who subsequently commissioned the artist. Michael’s book, Licensing Art 101, is regarded as “the handbook” on art licensing for artists entering this lucrative industry. He has a vast experience in many aspects of licensing from character merchandise and animation to fine art publishing in limited gallery editions as well as mass marketing via high street retailers.
This audio file is taken from a seminar recorded Oct 2003 at The Marketing Bootcamp in Santa Fe for over two hundred artists that I had the joy of attending. This is the audio track from the video. I hope it gives you some insight into publishing your own work and some of the pitfalls you can avoid.
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