So, you have heard about art licensing. What is it? How are you going to find out? Let me introduce you to someone who knows licensing inside and out, especially when it comes to licensed characters.
It is hard to believe that April is almost over and the two biggest art licensing shows in the USA are about to begin. Are you going?
I booked my tickets to Surtex/National Stationery Show in New York and as well as the Licensing Expo in Las Vegas. I am looking forward to seeing all the new styles and trends, meet some incredible people and take a few workshops while I am there.
I am a perpetual student of licensing and as you know I love to share my resources as well. With that in mind, I have an incredible woman that you must meet!
She has transformed the way I think about licensing. She has helped her clients achieve wonderful levels of success. I trust you have heard of DILBERT™for example . . . she is a genius marketing strategist and has her own business called Character Matters with partner Tom Wilson (ZIGGY™).
Scott Adams and Jeanette Smith at the Reuben awards, as Dilbert™ wins the National Cartoonist Society’s top achievement for Outstanding Cartoonist of the Year (1997).
Her name is Jeanette Smith. I had the opportunity to learn from Jeanette last year at an advanced art licensing program she held out here in Denver. The information she has shared has really opened my eyes to new and fresh ways to do business as an art licensor (with or without an expensive trade show booth).
Like many of my art licensing friends, I am free from an agent and love it that way. Jeanette’s classes have given me the freedom, knowledge, and support to venture out on this journey without an agent. She teaches about not only finding the ideal manufacturer but how to negotiate with them to get what you need!
As many of you know, I am honored to be the moderator on LinkedIn’s Art of Licensing Group (www.ArtOfLicensing.com). Jeanette is extending her support by offering us, the ArtOfLicensing.com community, updates on her upcoming classes.