Elements Fashion Line
Studio M Launches Elements Fashion Line
The collection includes fashion accessories and gifts designed to empower women through the beauty of nature.
GDA Staff // News & Commentary • December 27, 2018
ST. LOUIS – Studio M, a provider of home and garden products, is venturing into the world of fashion accessories with its new Elements collection designed by Colorado artist Cherish Flieder. Inspired by the five elements – earth, water, fire, air and cosmos – the line includes tote bags, scarves and more.“We’re thrilled to bring our retailers something as fresh and unique as Elements,” said Curt Todd, the company’s founder and CEO. “It’s exciting to dive into new categories and broaden our offering with a variety of nature-inspired gifts and accessories. Retailers can expect to see a lot of exciting new things from Studio M this season and beyond.”
The Elements collection includes canvas totes and zippered pouch sets with genuine leather accents, scarves, ceramic trinket dishes and softbound journals. Each item features Cherish Flieder’s artistic representation of an element – vast watercolor landscapes, light airy patterns and fiery florals to name a few. Packaging for the items includes phrases associated with the featured element.
According to Studio M’s EVP of Sales and Marketing, Tammy Hickel, “This collection was created to highlight nature’s wisdom as well as its beauty, and Cherish captured each element perfectly with striking designs and poignant words. The phrases included with each item are reminders of how much we can learn from the world around us. As an example, the cosmos teaches us to ‘shine brightly, make space, and see the big picture.’”
In addition to Elements, Studio M will launch nearly 20 new collections at markets this winter. Its new product releases range from wall art and figurines to decorative bells and sun catchers.