5 Reasons I Love Art Licensing

With Valentines’ day coming up and love in the air, I thought I would take some inspiration from my art licensing friend and mentor Tara Reed and write about why I love art licensing. So here we go. . .

  1. I love the process of product development. It is a thrill to start with an idea or image, expand it, grow it and refine it until it becomes something new and different. Figuring out how to present and market a new product concept is an exciting puzzle to piece together.
  2. I love alternating between the fast pace deadlines and long hours painting new art licensing collections in my studio, while listening to music that inspires creation. Being able to set my own schedule and follow my dreams is a major plus to running my own design studio.
  3. I love creating designs and color combinations that will impact and inspire others that eventually find them at retail. Reaching into and touching strangers lives with love and hope is a pure delight.
  4. It is an incredible feeling to wake up every morning, knowing you are your own boss. I have an incredible sense of passion and purpose for a specific vision for my brand, “Something to Cherish.” I love being able to earn a living creating, painting and designing images and graphics that solve problems and meet needs for the companies with whom I choose to work.
  5. And most of all it is the wonderful plethora of people I meet along the way. It is the art directors and designers and fellow artists I am privileged to know and work with. They inspire me to be better, to reach for new heights and are a complete joy to collaborate with, even on the most challenging projects.

About Cherish Flieder

Cherish Flieder is an internationally-featured artist, designer, creative entrepreneur, and award-winning children’s book illustrator. Cherish’s designs have been seen in fashion apparel, books, magazines, greeting cards, gifts, crafts and more. She is the creator of Something to Cherish®, an artistic brand that joyfully connects with the hearts of women through her original watercolor mixed-media artwork on pre-treasured gifts, home decor, fashion accessories, and keepsakes. Cherish is also the founder of the art licensing community ArtLicensingShow.com. She regularly teaches marketing, illustration, design, and technology at Rocky Mountain College of Art & Design. Connect with Cherish on Instagram, Pinterest, Facebook, Twitter, Google + and LinkedIn.


  1. Roger Peden on February 24, 2009 at 3:01 am

    Thanks for sharing your thoughts. It seems that you are able to monitor the creative process from start to finish. That’s great. Keep it up.

  2. Amy Reich on February 18, 2009 at 11:33 pm

    I love the inspiration, the sharing about your work and process!
    Amy Reich

  3. Amy Reich on February 18, 2009 at 11:32 pm

    I love the inspiring insight!
    Thank you,

  4. beatrice trezevant on February 5, 2009 at 5:03 pm

    This is really lovely, thanks for sharing.